Admob February 2009 Metrics

The report is available on Admob's website:

http://www.admob.com/marketing/pdf/mobile_metrics_feb_09.pdf
Some points of interest:

• Android is responsible for 5% of all ad requests in the US.
• The iPhone accounts for 33% of worldwide smartphone traffic, and 49.5% of US smartphone traffic.
• Symbian's worldwide share of traffic has dropped from 64% to 43% within 6 months.
• Symbian did not even make it to the top 5 of US share of traffic.
• RIM has 20% US share.
• US is top generator of ad traffic at 43.6% share.
• Indonesia is 2nd with 14.4% share.
• North America has 45.7% share, while Asia has 34.3% share.
• Eastern and Western Europe combine for only 9.8%.
• However, bulk of Asian traffic is generated by Nokia / Symbian.

Note that these figures represent share of ad traffic on Admob's network. Hence, devices that consumers tend to use more for web-surfing are going to register a larger share.