Friday, June 1, 2012

"iPhone Mums", an Interesting Smartphone Target Group

Article:
econsultancy.com/blog/4858-iphone-moms-are-waiting-for-the-right-marketing
 
Apparently:
  • "iPhone mums" consist of 29.5% of the iPhone market
  • 59% let their kids use their iPhone
  • 41% buy apps for their kids
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