Millennial Media Releases Report

Millenial Media are one of the major mobile advertising networks.

Posted on their website:

http://www.millennialmedia.com/press/041409.html
And reported by MocoNews

http://www.moconews.net/entry/419-report-surprising-findings-about-whats-driving-the-mobile-advertising-m/

Some key points:

• They claim more than 50% market share.
• More ad requests than rival Admob.
• 58% of campaigns utilize some form of geo-targeting.