Pinch Media Research About Paid Apps

Link to slides: www.slideshare.net/pinchmedia/paid-applications-on-the-app-store

• Estimates 600 million of 2 billion apps on app store are paid apps
• Estimates USD 900 million of revenue for developers
• Average paid app has:
  • 9300 downloads
  • USD 12,100 revenue (USD 8,500 to developer)
• BUT, the app store is extremely top heavy:
  • Top 10% performs way above average
  • 10 - 20 percentile performs exactly average
  • 20th percentile onwards perform way below average
• Number of downloads not linked to price point, but is sensitive to price changes.