Friday, June 1, 2012

Report About Admob Event and "iPhone Obsession"

Ewan MacLeod attended an Admob event and wrote about how developers are focusing only on the iPhone platform and ignoring other smartphone platforms, specifically Nokia/Symbian/Ovi which has a much larger penetration rate.

Article here:
http://www.ewan.net/2009/04/10/me-what-about-the-400m-ovi-compatible-handsets-by-dec-2010-iphone-dev-rockstar-uhhh/

Summarized by MocoNews here:
http://www.moconews.net/entry/419-nokia-who-in-the-valley-its-iphone-iphone-iphone/

Some key points:
  • Over 1000 iPhone apps are carrying AdMob's ad invetories.
  • AdMob has paid "a lot of developers" cheques of more than $10K.
  • Some apps have earned more than $100K.
  • Ballpark of $0.15 net revenue per customer.
  • Android is usually mentioned as the next developer platform of choice after iPhone.

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