Friday, September 5, 2014

HTML vs Plain Text Emails

These days both HTML and Plain Text emails have similar levels of deliverability, but with HTML emails there are the following concerns:

  • If HTML has errors and results in formatting issues and user can't read email properly, user may mark it as spam
  • If HTML email contains too much pictures and too little text there is a higher chance of spam filter marking is as spam
References:

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