RawSushi's Tech Journal
My online tech scrapbook where I keep my notes in case I need to look them up later
Friday, September 5, 2014
HTML vs Plain Text Emails
These days both HTML and Plain Text emails have similar levels of deliverability, but with HTML emails there are the following concerns:
If HTML has errors and results in formatting issues and user can't read email properly, user may mark it as spam
If HTML email contains too much pictures and too little text there is a higher chance of spam filter marking is as spam
References:
http://www.aweber.com/blog/email-marketing/plain-text-vs-html-email-2014.htm
http://www.aweber.com/blog/email-template-design/should-i-use-text-or-html.htm
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