RawSushi's Tech Journal: mobile advertising

Greystripe Mobile Advertising Report for Q1 2009

Greystripe published a report on mobile advertising:

The share of ad impressions by country as follows:

US (74.8%)
UK (6.4%)
Canada (4%)
Australia (1.9%)
France (1.6%)
Singapore (1.3%)
Japan (1%)
Hong Kong (0.7%)
Mexico (0.5%)
Germany (0.5%)

More Observations from Admob March 2009 Report

May 1st, 2009

Report here: metrics.admob.com/2009/04/march-2009-metrics-report/

HTC Dream is number 4 smartphone in US in terms of share of ad traffic
In March, iPhone has 8 times more requests than Android, which means Android really isn't that far off
More than half of total ad requests come from within apps
Half of Admob's ad requests originate from North America

Admob Ad Requests Up 17%

As reported in the following article:

www.mobile-ent.biz/news/33148/AdMob-requests-up-17-per-cent

The source of the info is Admob's March Metric Reports:

metrics.admob.com/2009/04/march-2009-metrics-report/

The report contains info that can be indicative of market share.

It also mentions that Android app ad requests has gone by 47% per month from Nov 08 to Mar 09.

Millennial Media Releases Report

Millenial Media are one of the major mobile advertising networks.

Posted on their website:

http://www.millennialmedia.com/press/041409.html
And reported by MocoNews

http://www.moconews.net/entry/419-report-surprising-findings-about-whats-driving-the-mobile-advertising-m/

Some key points:

They claim more than 50% market share.
More ad requests than rival Admob.
58% of campaigns utilize some form of geo-targeting.

Admob February 2009 Metrics

The report is available on Admob's website:

http://www.admob.com/marketing/pdf/mobile_metrics_feb_09.pdf
Some points of interest:

Android is responsible for 5% of all ad requests in the US.
The iPhone accounts for 33% of worldwide smartphone traffic, and 49.5% of US smartphone traffic.
Symbian's worldwide share of traffic has dropped from 64% to 43% within 6 months.
Symbian did not even make it to the top 5 of US share of traffic.
RIM has 20% US share.
US is top generator of ad traffic at 43.6% share.
Indonesia is 2nd with 14.4% share.
North America has 45.7% share, while Asia has 34.3% share.
Eastern and Western Europe combine for only 9.8%.
However, bulk of Asian traffic is generated by Nokia / Symbian.

Note that these figures represent share of ad traffic on Admob's network. Hence, devices that consumers tend to use more for web-surfing are going to register a larger share.

Report About Admob Event and "iPhone Obsession"

Ewan MacLeod attended an Admob event and wrote about how developers are focusing only on the iPhone platform and ignoring other smartphone platforms, specifically Nokia/Symbian/Ovi which has a much larger penetration rate.

Article here:
http://www.ewan.net/2009/04/10/me-what-about-the-400m-ovi-compatible-handsets-by-dec-2010-iphone-dev-rockstar-uhhh/

Summarized by MocoNews here:
http://www.moconews.net/entry/419-nokia-who-in-the-valley-its-iphone-iphone-iphone/

Some key points:

Over 1000 iPhone apps are carrying AdMob's ad invetories.
AdMob has paid "a lot of developers" cheques of more than $10K.
Some apps have earned more than $100K.
Ballpark of $0.15 net revenue per customer.
Android is usually mentioned as the next developer platform of choice after iPhone.

Mobile Advertising

http://www.moconews.net/entry/419-downturn-hits-mobile-advertisings-pace-of-growth/

This article talks about slowing in growth in mobile advertising and also provides some numbers on the current going rates.

http://www.moconews.net/entry/419-1/

Mobile ads still on a growth trend and people recall mobile ads better.

Friday, June 1, 2012