Friday, June 1, 2012

Juniper Research: Mobile Ad Spend to Reach $5.7 Billion by 2014

Article: www.moconews.net/entry/419-report-mobile-advertising-to-reach-5.7-billion-by-2014-bucking-general-/

Key points:
  • That still represents only 1.5% of total ad spend
  • Response rates in mobile adverts remain high compared to other media

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