RawSushi's Tech Journal
My online tech scrapbook where I keep my notes in case I need to look them up later
Friday, June 1, 2012
Juniper Research: Mobile Ad Spend to Reach $5.7 Billion by 2014
Article:
www.moconews.net/entry/419-report-mobile-a
dvertising-to-reach-5.7-billion-by-2014-b
ucking-general-/
Key points:
That still represents only 1.5% of total ad spend
Response rates in mobile adverts remain high compared to other media
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